Registration for the 2024 Association Engagement Index is now open!

The Association Engagement Index (AEI) global benchmark allows professional societies, individual member organizations and trade associations to measure the effectiveness of their engagement strategies and delivers critical insights as to the expectations and preferences of members and customers.
Register now

Find out how it works

What is the effect of customization on engagement and how does it impact relationship strength?

How relevant are the opportunities to contribute to your association and how well are they perceived by your members and customers?

Where should you focus your resources to enhance engagement with the younger generation?

To find out more about these key factors and get your Engagement Index Score sign up your association to participate in the AEI 2024. Participation is free of charge.

What is the effect of customization on engagement and how does it impact relationship strength?

How relevant are the opportunities to contribute to your association and how well are they perceived by your members and customers?

Where should you focus your resources to enhance engagement with the younger generation?

The Association Engagement Index is a global benchmark study that measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ members and customers. It allows associations to evaluate their performance against likeminded associations across multiple sectors and develop new activation strategies to enhance engagement.

Fifty-one associations participated in the 2022 Association Engagement Index generating more than 12,700 responses from members and customers in 118 countries providing their evaluation of the effectiveness and performance of their association.
How it works
Participation in the Association Engagement Index is free.
Association Testimonial
“We were pleasantly surprised by the strong engagement index and NPS. The engagement was a new metric for us. We’ve shared the results of the AEI report with our senior team and Executive Committee. It was validation to the trajectory we are on and some of the new plans in the pipeline. Thank you very much for providing us this unique insight with the benchmark perspective.”
Robert A. Gilbert, CHME, CHBA, President & CEO
Hospitality Sales & Marketing Association International (HSMAI)
Association testimonial
“Sharing the 2022 AEI results with ECPC's Board Members is an amazing opportunity to drive conversations and facilitate decision-making that is based on industry evidence and trends. This is a great tool for many professionals managing membership to advance services into the future.”
Adriana Martins, Membership Community & Capacity Building Manager
European Cancer Patient Coalition (ECPC)
Association Testimonial
“The AEI report for ESCP has been highly valuable to understand how members perceive the association as an expert voice in the field and how they wish to engage. Data doesn’t lie and the statistics are a really useful conversation piece.”
Vanessa McCourt, Senior Association & Account Manager
European Society of Coloproctology (ESCP)
Association Testimonial
"Our community grew over 10% in 2022 due to the membership campaign and the many activities we have launched this year. We learnt that tracking the behaviour of our members and participants at our events is not enough. We are now listening to our young community on social media and involve them more in projects and initiatives."
Oreste Sorace, Community Manager
AIJA – International Association of Young Lawyers
Association Testimonial
“Some associations around the world are struggling with engagement after the recent disruptions. The timing of this benchmark study will enable us to measure and evaluate how our members want to engage moving forward. ESAE is proud to be a partner of MCI and will encourage all our association leaders to grasp this opportunity now and actively participate, so that the index includes as much relevant data as possible.”
Mike Morrissey, President
European Society of Association Executives (ESAE)

Don’t just take our word for it

Hear how a few of the CEOs whose associations participated in the 2022 Index have acted upon the AEI key findings and insights, including customization and Gen Z engagement.

Review the full list of associations that participated in the 2022 AEI and download the report.

Associations Participating in the 2024 Index

Sign up today and your association will be listed here.

Sign up here

Academy of Managed Care Pharmacy (AMCP)
Adhesive and Sealant Council (ASC)
American College of Sports Medicine (ACSM)
American Society for Nondestructive Testing (ASNT)
ASIS International
Associação Brasileira de Comunicação Empresarial (ABERJE)
Associação Brasileira de Energia Solar Fotovoltaica (ABSOLAR)
Associação Brasileira do Biogás (ABiogás)
Associação Brasileira de Geração Distribuíd (ABGD)
Associaçao Comercial e Industrial de Barueri (ACIB)
Associação de Provedores e Serviços da Internet (InternetSul)
Associação Nacional do Mercado e Indústria Digital (AnaMid)
Association of Biomolecular Resource Facilities (ABRF)
Association of Equipment Manufacturers (AEM)
Audio Engineering Society (AES)
Australian Association of Psychologists Inc (AAPI)
Brewing, Food & Beverage Industry Suppliers' Association (BFBi)
British Canoeing
British Columbia Hotel Association (BCHA)
British Parking Association (BPA)
Canadian Association for the Study of the Liver (CASL)
Canadian Association of Gastroenterology (CAG)
Canadian Association of Science Centres (CASC)
Canadian Ophthalmological Society (COS)
Chartered Institute for Securities & Investment (CISI)
Confederação Nacional de Dirigentes Lojistas (CNDL)
Council for Advancement and Support of Education (CASE)
Associação Brasileira de Comunicação Empresarial (ABERJE)
Associação Brasileira da Construção Industrializada de Concreto (ABCIC)
Associação Brasileira de Criadores de Bovinos da Raça Holandesa (ABCBRH)
CSSC Sports and Leisure
Associação Brasileira das Entidades Fechadas de Previdência Complementar (ABRAPP)
European Association for the Study of the Liver (EASL)
European Association of Communications Agencies (EACA)
European Federation of Geologists (EFG)
European Petrochemical Association (EPCA)
European Society of Association Executives (ESAE)
European Society of Cataract and Refractive Surgeons (ESCRS)

European Society of Coloproctology (ESCP)
Exhibitions & Conferences Alliance (ECA)
Associação Brasileira dos Fabricantes de Materiais de Construção (ABRAMAT)
Associação Brasileira de Hematologia, Hemoterapia e Terapia Celular (ABHH)
Hospitality Sales and Marketing Association International (HSMAI)
Hydrogen Queensland
Institute of Management Accountants (IMA)
International Association of Young Lawyers (AIJA)
Life Sciences Trainers & Educators Network (LTEN)
Massage & Myotherapy Australia (MMA)
Medical Library Association (MLA)
MMA Global
Montessori Aotearoa New Zealand (MANZ)
NASUWT, the Teachers’ Union
National Campus and Community Radio Association (NCRA/ANREC)
New York Women in Communications (NYWICI)
Ontario Opticians Association
Paediatric Rheumatology European Society (PReS)
Peterborough & the Kawarthas Home Builders Association (PKHBA)
Primary English Teaching Association Australia (PETAA)
Professional Organizers of Canada (POC)
Associação de Provedores e Serviços da Internet (InternetSul)
Associação Brasileira de Ortodontia e Ortopedia Facial de São Paulo (ABOR-SP)
Associação dos Profissionais de Propaganda (APP Brasil)
Real Estate Institute of New South Wales (REINSW)
Sociedade Brasileira de Endoscopia Digestiva (SOBED)
Sociedade Brasileira de Geriatria e Gerontologia (SBGG)
Sociedade Brasileira de Informática em Saúde (SBIS)
Sociedade Brasileira De Patologia Clinica (SBPC)
Sociedade Paulista de Reumatologia (SPR)
Society for Standardization Professionals (SES)
Suicide Prevention Australia
Swimming Pool & Spa Association (SPASA)
The Chartered College of Teaching
The Chartered Governance Institute of Canada (CGIC)
Associação Brasileira de Treinamento e Desenvolvimento (ABTD)
União Brasileira de Feiras e Eventos de Negócios (UBRAFE)

2024 Endorsers