Registration for the 2024 Association Engagement Index is now closed

The Association Engagement Index (AEI) global benchmark allows professional societies, individual member organizations and trade associations to measure the effectiveness of their engagement strategies and delivers critical insights as to the expectations and preferences of members and customers.
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Find out how it works

What is the effect of customization on engagement and how does it impact relationship strength?

How relevant are the opportunities to contribute to your association and how well are they perceived by your members and customers?

Where should you focus your resources to enhance engagement with the younger generation?

What is the effect of customization on engagement and how does it impact relationship strength?

How relevant are the opportunities to contribute to your association and how well are they perceived by your members and customers?

Where should you focus your resources to enhance engagement with the younger generation?

The Association Engagement Index is a global benchmark study that measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ members and customers. It allows associations to evaluate their performance against likeminded associations across multiple sectors and develop new activation strategies to enhance engagement.

Fifty-eight associations participated in the 2024 Association Engagement Index generating more than 15,800 responses from members, customers and stakeholders in 120 countries providing their evaluation of the effectiveness and performance of their association.
How it works
Participation in the Association Engagement Index is free.

Hear testimonials on the AEI 2024 Key Findings

Unlocking Member Engagement with the AEI 2024

This episode of the Association Hub Podcast explores key findings from the 2024 Association Engagement Index and provides valuable insights and actionable tips on personalisation, agile engagement, and multichannel outreach.

Nikki Walker, Global VP for Associations & Communities at MCI, discusses how associations can foster deeper connections with their members by moving beyond passive engagement and embracing innovative strategies like the Engagement Loop.

Listen to the Interview
Association Testimonial
“We were pleasantly surprised by the strong engagement index and NPS. The engagement was a new metric for us. We’ve shared the results of the AEI report with our senior team and Executive Committee. It was validation to the trajectory we are on and some of the new plans in the pipeline. Thank you very much for providing us this unique insight with the benchmark perspective.”
Robert A. Gilbert, CHME, CHBA, President & CEO
Hospitality Sales & Marketing Association International (HSMAI)
Association testimonial
"Association executives have a lot to learn from the Association Engagement Index. It’s a great demonstration of how they can do things faster, better, and easier for their members."
Ioannis Pallas, Managing Director
European Society of Association Executives (ESAE)
Association testimonial
“Sharing the AEI results with ECPC's Board Members is an amazing opportunity to drive conversations and facilitate decision-making that is based on industry evidence and trends. This is a great tool for many professionals managing membership to advance services into the future.”
Adriana Martins, Membership Community & Capacity Building Manager
European Cancer Patient Coalition (ECPC)
Association Testimonial
“The AEI report for ESCP has been highly valuable to understand how members perceive the association as an expert voice in the field and how they wish to engage. Data doesn’t lie and the statistics are a really useful conversation piece.”
Vanessa McCourt, Senior Association & Account Manager
European Society of Coloproctology (ESCP)
Association Testimonial
"Our community grew over 10% in 2022 due to the membership campaign and the many activities we have launched this year. We learnt that tracking the behaviour of our members and participants at our events is not enough. We are now listening to our young community on social media and involve them more in projects and initiatives."
Oreste Sorace, Community Manager
AIJA – International Association of Young Lawyers
Association Testimonial
“Some associations around the world are struggling with engagement after the recent disruptions. The timing of this benchmark study will enable us to measure and evaluate how our members want to engage moving forward. ESAE is proud to be a partner of MCI and will encourage all our association leaders to grasp this opportunity now and actively participate, so that the index includes as much relevant data as possible.”
Mike Morrissey, President
European Society of Association Executives (ESAE)
Association Testimonial
"The Association Engagement Index is a fantastic resource and I would recommend association professionals pick up and read it. Look at the data that is produce and see how it fits their current strategy. Look how the report can push their opportunity to push these opportunities to talk to their members in their own languages”
Angela Shelton, CEO
Answers for Associations
Association Testimonial
"The AEI reflects the spirit of what CAG has been striving to achieve. It has reinforced and affirmed our strategic plan and provided a strong foundation to ensure we’re on the right path. The AEI is not just a tool; it has become a core part of CAG’s DNA moving forward."
Stuart Johnston, CEO
Canadian Association of Gastroenterology (CAG)

Don’t just take our word for it

Hear how a few of the CEOs whose associations participated in the 2022 Index have acted upon the AEI key findings and insights, including customization and Gen Z engagement.

Review the full list of associations that participated in the 2022 AEI and download the report.

Associations Participating in the 2024 Index

Sign up today and your association will be listed here.

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Academy of Managed Care Pharmacy (AMCP)
American Academy of Esthetic Dentistry (AAED)
American College of Sports Medicine (ACSM)
American Society for Healthcare Human Resources Administration (ASHHRA)
American Society for Nondestructive Testing (ASNT)
ASIS International
Associação Brasileira das Entidades Fechadas de Previdência Complementar (ABRAPP)
Associação Brasileira de Criadores de Bovinos da Raça Holandesa (ABCBRH)
Associação Brasileira de Energia Solar Fotovoltaica (ABSOLAR)
Associação Brasileira de Geração Distribuída (ABGD)
Associação Brasileira de Hematologia, Hemoterapia e Terapia Celular (ABHH)
Associação Brasileira de Treinamento e Desenvolvimento (ABTD)
Associação Brasileira do Biogás (ABiogás)
Associaçao Comercial e Industrial de Barueri (ACIB)
Associação Nacional do Mercado e Indústria Digital (AnaMid)
Associação Paulista de Supermercados (APAS)
Association of Biomolecular Resource Facilities (ABRF)
Automotive Retailers Association (ARA)
British Parking Association (BPA)
Canadian Association for the Study of the Liver (CASL)
Canadian Association of Gastroenterology (CAG)
Canadian Association of Science Centres (CASC)
Canadian Health Libraries Association / Association des bibliothèques de la santé du Canada (CHLA/ABSC)
CFA Society Washington, DC (CFAW)
Chartered College of Teaching
Confederação Nacional de Dirigentes Lojistas (CNDL)
Council for Advancement and Support of Education (CASE)
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European Association for Haematopathology (EA4HP)
European Association for the Study of the Liver (EASL)
European Federation of Geologists (EFG)
European Petrochemical Association (EPCA)
European Society for Paediatric Endocrinology (ESPE)
European Society of Association Executives (ESAE)
European Society of Cataract and Refractive Surgeons (ESCRS)
European Society of Coloproctology (ESCP)
Georgia Society of Association Executives (GSAE)
Globalaw
Hospitality Sales and Marketing Association International (HSMAI)
Institute of Management Accountants (IMA)
International Association of Vegetation Science (IAVS)
International Association of Young Lawyers (AIJA)
International Liver Cancer Association (ILCA)
Medical Library Association (MLA)
National Association of Inoculant Producers and Importers (ANPII)
National Campus and Community Radio Association (NCRA/ANREC)
National Child Support Engagement Association (NCSEA)
New York Women in Communications (NYWICI)
Ontario Opticians Association (OOA)
Paediatric Rheumatology European Society (PReS)
Professional Organizers of Canada (POC)
Sociedade Brasileira de Endoscopia Digestiva (SOBED)
Sociedade Brasileira de Geriatria e Gerontologia (SBGG)
Sociedade Brasileira de Informática em Saúde (SBIS)
Sociedade Brasileira de Patalogia Clínica/Medicina Laboratorial (SBPC/ML)
Society for Clinical Data Management (SCDM)
Society for Standardization Professionals (SES)
União Brasileira de Feiras e Eventos de Negócios (UBRAFE)
Wound, Ostomy, and Continence Nurses Society (WOCN)

2024 Endorsers