Registration for the 2024 Association Engagement Index is now closed

The Association Engagement Index (AEI) global benchmark allows professional societies, individual member organizations and trade associations to measure the effectiveness of their engagement strategies and delivers critical insights as to the expectations and preferences of members and customers.
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Find out how it works

What is the effect of customization on engagement and how does it impact relationship strength?

How relevant are the opportunities to contribute to your association and how well are they perceived by your members and customers?

Where should you focus your resources to enhance engagement with the younger generation?

What is the effect of customization on engagement and how does it impact relationship strength?

How relevant are the opportunities to contribute to your association and how well are they perceived by your members and customers?

Where should you focus your resources to enhance engagement with the younger generation?

The Association Engagement Index is a global benchmark study that measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ members and customers. It allows associations to evaluate their performance against likeminded associations across multiple sectors and develop new activation strategies to enhance engagement.

Fifty-one associations participated in the 2022 Association Engagement Index generating more than 12,700 responses from members and customers in 118 countries providing their evaluation of the effectiveness and performance of their association.
How it works
Participation in the Association Engagement Index is free.
Association Testimonial
“We were pleasantly surprised by the strong engagement index and NPS. The engagement was a new metric for us. We’ve shared the results of the AEI report with our senior team and Executive Committee. It was validation to the trajectory we are on and some of the new plans in the pipeline. Thank you very much for providing us this unique insight with the benchmark perspective.”
Robert A. Gilbert, CHME, CHBA, President & CEO
Hospitality Sales & Marketing Association International (HSMAI)
Association testimonial
“Sharing the 2022 AEI results with ECPC's Board Members is an amazing opportunity to drive conversations and facilitate decision-making that is based on industry evidence and trends. This is a great tool for many professionals managing membership to advance services into the future.”
Adriana Martins, Membership Community & Capacity Building Manager
European Cancer Patient Coalition (ECPC)
Association Testimonial
“The AEI report for ESCP has been highly valuable to understand how members perceive the association as an expert voice in the field and how they wish to engage. Data doesn’t lie and the statistics are a really useful conversation piece.”
Vanessa McCourt, Senior Association & Account Manager
European Society of Coloproctology (ESCP)
Association Testimonial
"Our community grew over 10% in 2022 due to the membership campaign and the many activities we have launched this year. We learnt that tracking the behaviour of our members and participants at our events is not enough. We are now listening to our young community on social media and involve them more in projects and initiatives."
Oreste Sorace, Community Manager
AIJA – International Association of Young Lawyers
Association Testimonial
“Some associations around the world are struggling with engagement after the recent disruptions. The timing of this benchmark study will enable us to measure and evaluate how our members want to engage moving forward. ESAE is proud to be a partner of MCI and will encourage all our association leaders to grasp this opportunity now and actively participate, so that the index includes as much relevant data as possible.”
Mike Morrissey, President
European Society of Association Executives (ESAE)

Don’t just take our word for it

Hear how a few of the CEOs whose associations participated in the 2022 Index have acted upon the AEI key findings and insights, including customization and Gen Z engagement.

Review the full list of associations that participated in the 2022 AEI and download the report.

Associations Participating in the 2024 Index

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Academy of Managed Care Pharmacy (AMCP)
Adhesive and Sealant Council (ASC)
American Academy of Esthetic Dentistry (AAED)
American College of Sports Medicine (ACSM)
American Society for Healthcare Human Resource Administration (ASHHRA)
American Society for Nondestructive Testing (ASNT)
ASIS International
Associação Brasileira da Construção Industrializada de Concreto (ABCIC)
Associação Brasileira das Entidades Fechadas de Previdência Complementar (ABRAPP)
Associação Brasileira de Comunicação Empresarial (ABERJE)
Associação Brasileira de Criadores de Bovinos da Raça Holandesa (ABCBRH)
Associação Brasileira de Energia Solar Fotovoltaica (ABSOLAR)
Associação Brasileira de Geração Distribuíd (ABGD)
Associação Brasileira de Hematologia, Hemoterapia e Terapia Celular (ABHH)
Associação Brasileira de Ortodontia e Ortopedia Facial de São Paulo (ABOR-SP)
Associação Brasileira de Treinamento e Desenvolvimento (ABTD)
Associação Brasileira do Biogás (ABiogás)
Associaçao Comercial e Industrial de Barueri (ACIB)
Associação de Provedores e Serviços da Internet (InternetSul)
Associação dos Profissionais de Propaganda (APP Brasil)
Associação Nacional do Mercado e Indústria Digital (AnaMid)
Associação Paulista de Supermercados (APAS)
Association of Accounting Technicians (AAT)
Association of Biomolecular Resource Facilities (ABRF)
Audio Engineering Society (AES)
Automotive Retailers Association (ARA)
Brewing, Food & Beverage Industry Suppliers' Association (BFBi)
British Columbia Hotel Association (BCHA)
British Parking Association (BPA)
Canadian Association for the Study of the Liver (CASL)
Canadian Association of Gastroenterology (CAG)
Canadian Association of Science Centres (CASC)
Canadian Health Libraries Association/Association des bibliothèques de la santé du Canada (CHLA-ABSC)
Canadian Ophthalmological Society (COS)
CFA Society Washington (CFAW)
Confederação Nacional de Dirigentes Lojistas (CNDL)
Council for Advancement and Support of Education (CASE)
CSSC Sports and Leisure
European Association for Heamathopathology (EA4HP)

European Association for the Study of the Liver (EASL)
European Association of Communications Agencies (EACA)
European Federation of Geologists (EFG)
European Petrochemical Association (EPCA)
European Society for Paediatric Endocrinology (ESPE)
European Society of Association Executives (ESAE)
European Society of Cataract and Refractive Surgeons (ESCRS)
European Society of Coloproctology (ESCP)
Exhibitions & Conferences Alliance (ECA)
Georgia Society of Association Executives (GSAE)
GS1 UK - The Global Language of Business
Hospitality Sales and Marketing Association International (HSMAI)
Hydrogen Queensland
Institute of Management Accountants (IMA)
International Association of Emergency Managers (IAEM)
International Association of Vegetation Science (IAVS)
International Association of Young Lawyers (AIJA)
International Liver Cancer Association (ILCA)
International Society for City and Regional Planners (ISOCARP)
Life Sciences Trainers & Educators Network (LTEN)
Massage & Myotherapy Australia (MMA)
Medical Library Association (MLA)
MMA Global
NASUWT, the Teachers’ Union
National Association of Inoculant Producers and Importer (ANPII)
National Campus and Community Radio Association (NCRA/ANREC)
National Child Support Engagement Association (NCSEA)
New York Women in Communications (NYWICI)
Ontario Opticians Association
Paediatric Rheumatology European Society (PReS)
Peterborough & the Kawarthas Home Builders Association (PKHBA)
Primary English Teaching Association Australia (PETAA)
Professional Organizers of Canada (POC)
Sociedade Brasileira de Geriatria e Gerontologia (SBGG)
Sociedade Brasileira de Informática em Saúde (SBIS)
Sociedade Brasileira De Patologia Clinica (SBPC)
Sociedade Paulista de Reumatologia (SPR)
Society for Clinical Data Management (SCDM)
Society for Standardization Professionals (SES)
Suicide Prevention Australia
Swimming Pool & Spa Association (SPASA)
The Chartered College of Teaching
The Chartered Governance Institute of Canada (CGIC)
União Brasileira de Feiras e Eventos de Negócios (UBRAFE)
Wound, Ostomy, and Continence Nurses Society (WOCN)

2024 Endorsers